What makes a singular vision? We wondered if AI could show us, so we sent one churning through the millions of data points in a visual universe to create a series of unique mise-en-scenes as backdrops for the Fendi Baguette, a bag firmly stamped on our cultural consciousness (as well as hanging off our shoulders) since its creation in 1997.

Now, Fendi is relaunching the bag in celebration of its 25th anniversary, reinterpreting 25 archive styles refreshed with Fendi’s signature play on materials. We’ve placed some of our favourites in totally original settings inspired by great art and design – after all, only both a modern and masterful setting would do for a bag that has always created its own niche. ◉